---
title: "Salesloft Alternatives in 2026: How Outreach, Apollo.io, and Groove by Clari Compare"
description: "Salesloft merged with Clari in December 2025 and pricing has moved upward on new deals — here's how it stacks up against Outreach, Apollo.io, and Groove by Clari on price, features, and G2 reviews."
answer_summary: "Salesloft merged with Clari in December 2025 and pricing has moved upward on new deals — here's how it stacks up against Outreach, Apollo.io, and Groove by Clari on price, features, and G2 reviews."
canonical: "https://nqz.ai/blog/alternative-salesloft-day2-1"
published_at: "2026-07-03T16:51:36.729Z"
updated_at: "2026-08-21T07:37:43.000Z"
author: "Lina Voss"
category: "Comparison"
tags: ["alternative","comparison","salesloft"]
image: "https://images.unsplash.com/photo-1596526131083-e8c633c948d2?w=1200&h=630&fit=crop"
---

# Salesloft Alternatives in 2026: How Outreach, Apollo.io, and Groove by Clari Compare

# Salesloft Alternatives in 2026: How Outreach, Apollo.io, and Groove by Clari Compare

Salesloft has spent years as one of the two dominant names in sales engagement software, trading the top G2 ranking back and forth with Outreach. That competitive landscape shifted materially on December 3, 2025, when Salesloft completed its merger with revenue-intelligence platform Clari, appointing Clari's Steve Cox as CEO of the combined company under a "Predictive Revenue System" banner [Clari and Salesloft Complete Merger and Appoint Steve Cox as CEO](https://www.businesswire.com/news/home/20251203184266/en/Clari-and-Salesloft-Complete-Merger-and-Appoint-Steve-Cox-as-CEO-to-Build-the-First-Predictive-Revenue-System). For buyers evaluating sales engagement platforms in 2026, that merger — plus Outreach's parallel repackaging into its "Amplify" AI-credit suite — changes both the pricing conversation and the competitive set. This guide compares Salesloft against three genuine alternatives: Outreach, Apollo.io, and Groove by Clari (Salesloft's own now-sister product).

## Product Overview

**Salesloft** is a sales engagement platform built around multichannel cadences (email, calls, LinkedIn, SMS) with a Conversation Intelligence and Deal/forecast layer bolted on over the past several years. G2 reviewers consistently cite its cadence builder and email deliverability as best-in-class, and Salesloft has held the #1 spot in G2's Sales Engagement category for multiple consecutive quarters [G2 Ranks Salesloft Top Sales Engagement Platform](https://www.salesloft.com/company/newsroom/g2-ranks-salesloft-top-sales-engagement-platform-on-best-software-list). Post-merger, Salesloft is now sold alongside Clari's forecasting engine, Clari Copilot (conversation intelligence, ex-Wingman), and Groove (a second, Salesforce-native sales engagement tool Clari already owned) — four product layers under one roof that are still mid-integration as of 2026.

**Outreach** is Salesloft's longtime rival, now repositioned as an "AI Revenue Workflow Platform" rather than a pure sales engagement tool, adding agentic Research, Meeting Prep, and Deal agents on top of its core sequencing engine [Outreach G2 Reviews](https://www.g2.com/products/outreach/reviews). It's used by large enterprise revenue orgs including SAP, Siemens, and Snowflake, per its G2 profile.

**Apollo.io** is a combined sales-intelligence database (230M+ contacts) and engagement platform — the only one of these four with transparent, self-serve, published pricing, and the only one with a usable free tier. G2 named Apollo the top AI-native sales intelligence platform in its 2026 Best Software Awards [Apollo Recognized as Top AI-Native Sales Intelligence Platform](https://www.prnewswire.com/news-releases/apollo-recognized-as-the-top-ai-native-sales-intelligence-platform-in-g2s-2026-best-software-awards-302698910.html).

**Groove by Clari** is a Salesforce-native sales engagement tool (formerly Groove.co, acquired by Clari in 2023) that competed with Salesloft *before* the merger and now sits inside the same corporate family as an overlapping product line — worth knowing if a vendor pitches it as a Salesloft "alternative" without disclosing the common ownership.

## Quick Answer

- If you want transparent, self-serve pricing and a free tier before committing → Apollo.io, because it's the only one of the four with published pricing and a usable free tier.
- If you need a built-in prospect/contact database bundled with sequencing → Apollo.io, because its 230M+ contact database is a core differentiator that none of Salesloft, Outreach, or Groove offer.
- If you're a large enterprise revenue org wanting agentic deal and research automation → Outreach, because it's repositioned as an "AI Revenue Workflow Platform" with Research, Meeting Prep, and Deal agents and is already used by SAP, Siemens, and Snowflake.
- If you're evaluating Groove as a Salesloft "alternative" → check the ownership first, because Groove by Clari now sits inside the same corporate family as Salesloft post-merger, making it an overlapping product line rather than a true independent competitor.
- If you want native dialing without an extra add-on fee → Outreach or Groove, because both include the dialer in the base product while Salesloft prices its dialer as a separate add-on.

## Feature Comparison Matrix

| Capability | Salesloft | Outreach | Apollo.io | Groove by Clari |
|---|---|---|---|---|
| Multichannel cadences (email/call/LinkedIn) | Yes — market-leading cadence builder [G2 Salesloft Reviews](https://www.g2.com/products/salesloft/reviews) | Yes — deep sequencing + agentic automation | Yes, plus built-in contact database of 230M+ people | Yes, Salesforce-native workflow |
| Built-in prospect/contact database | No (integrates with data providers) | No (integrates with data providers) | Yes — core differentiator | No |
| Native dialer | Add-on, priced separately | Included in Amplify Core (Outreach Voice) | Included, credit-metered | Included |
| Conversation intelligence | Via Clari Copilot (post-merger) | Kaia (built-in) | AI assistant (limited on lower tiers) | Via Clari Copilot (shared parent co.) |
| Forecasting/pipeline management | Via Clari Core (post-merger) | Amplify Plus/Pro tiers | Not a core feature | Via Clari Core (shared parent co.) |
| Free plan | No | No | Yes (limited credits) | No |
| Public self-serve pricing | No — quote only | No — quote only | Yes, published on site | No — quote only |
| G2 rating (as of 2026 review pull) | ~4.5/5 (11,000+ reviews) [G2 Salesloft Reviews](https://www.g2.com/products/salesloft/reviews) | ~4.3/5 (3,500+ reviews) [G2 Outreach Reviews](https://www.g2.com/products/outreach/reviews) | Strong (G2 2026 Best Software Award winner) [PRNewswire](https://www.prnewswire.com/news-releases/apollo-recognized-as-the-top-ai-native-sales-intelligence-platform-in-g2s-2026-best-software-awards-302698910.html) | Sold mostly as part of Clari bundle, not standalone |

## Pricing Comparison

**Direct answer:** None of Salesloft, Outreach, or Groove publish list pricing — all three require a sales quote, which itself is a meaningful buying-experience difference from Apollo.

- **Salesloft**: Third-party contract-data aggregators (Vendr, and pricing-research sites tracking real deal data) put most negotiated deals in the **$100–$170 per user/month** range across its Essentials/Advanced/Premier tiers, with the dialer and implementation typically priced as separate add-ons rather than bundled into the base seat price [Salesloft Pricing, Vendr](https://www.vendr.com/marketplace/salesloft). Salesloft does not publish these figures itself — treat them as market estimates, not vendor-confirmed prices, and verify current numbers with Salesloft directly before budgeting.
- **Outreach**: Restructured in 2026 around an "Amplify" suite (Core, Plus, Pro) that layers AI-credit consumption on top of per-seat licensing, with no free trial and no public pricing page [Outreach Reviews, G2](https://www.g2.com/products/outreach/reviews). Market-data aggregators (Vendr) have pegged a 50-user Engage deployment near $72,000/year historically; confirm current Amplify-era numbers directly with Outreach.
- **Apollo.io**: The only vendor here with a public price sheet. Its site lists a Free plan, Basic, Professional, and Organization tiers, with paid annual pricing published directly on apollo.io/pricing; Apollo also runs a hybrid model where a seat fee is paired with usage-based "credits" for contact/phone reveals, so actual spend depends on usage volume, not just seat count — confirm current tier pricing on the official page since it is subject to change.
- **Groove by Clari**: Not sold as a standalone public-priced product; it is generally quoted as part of a broader Clari bundle (Groove + Clari Core + Copilot), consistent with Clari's general no-public-pricing, quote-only sales motion [Clari Newsroom](https://www.clari.com/resources/press/).

## Who Should Choose What

- **Choose Salesloft** if cadence execution and email deliverability are the top priority and the team is comfortable navigating a company mid-merger with an evolving four-product stack (Salesloft + Clari Core + Copilot + Groove). Get clear, written commitments on integration timelines and pricing lock-in before signing, since the merger has already pushed new-deal pricing upward according to industry coverage of the transition [The Salesloft and Clari Merger, Revenue.io](https://www.revenue.io/blog/the-salesloft-and-clari-merger-what-it-means-for-your-sales-team).
- **Choose Outreach** for large, Salesforce-centric enterprise revenue orgs that want forecasting, deal management, and agentic workflow automation bundled with engagement — and that have budget for a premium, enterprise-first platform; G2 reviewers flag cost as the most common complaint [Outreach Pros and Cons, G2](https://www.g2.com/products/outreach/reviews?qs=pros-and-cons).
- **Choose Apollo.io** for smaller teams or budget-conscious buyers who want self-serve signup, transparent published pricing, and a built-in prospecting database rather than paying for engagement software and a separate data vendor.
- **Choose Groove by Clari** only if the team is already committed to Salesforce as the system of record and wants a lighter-weight, Salesforce-native engagement layer — with the caveat that it now shares a parent company with Salesloft, so it isn't a genuinely independent alternative going forward.

## Sources

- [Clari and Salesloft Complete Merger and Appoint Steve Cox as CEO — BusinessWire](https://www.businesswire.com/news/home/20251203184266/en/Clari-and-Salesloft-Complete-Merger-and-Appoint-Steve-Cox-as-CEO-to-Build-the-First-Predictive-Revenue-System)
- [The Salesloft and Clari Merger: What It Means for Your Sales Team — Revenue.io](https://www.revenue.io/blog/the-salesloft-and-clari-merger-what-it-means-for-your-sales-team)
- [G2 Ranks Salesloft Top Sales Engagement Platform on Best Software List — Salesloft Newsroom](https://www.salesloft.com/company/newsroom/g2-ranks-salesloft-top-sales-engagement-platform-on-best-software-list)
- [Salesloft Reviews — G2](https://www.g2.com/products/salesloft/reviews)
- [Outreach Reviews — G2](https://www.g2.com/products/outreach/reviews)
- [Outreach Pros and Cons — G2](https://www.g2.com/products/outreach/reviews?qs=pros-and-cons)
- [Apollo Recognized as the Top AI-Native Sales Intelligence Platform in G2's 2026 Best Software Awards — PR Newswire](https://www.prnewswire.com/news-releases/apollo-recognized-as-the-top-ai-native-sales-intelligence-platform-in-g2s-2026-best-software-awards-302698910.html)
- [Salesloft Pricing — Vendr](https://www.vendr.com/marketplace/salesloft)
- [Clari Newsroom & Press](https://www.clari.com/resources/press/)