---
title: "GEO & AI Visibility Tool Pricing: The 2026 Market Benchmark"
description: "What the AI-visibility/GEO tracking category actually costs in 2026, why entry pricing ranges from $29 to $500+/month across otherwise-similar tools, and what the Sitecore-Scrunch acquisition and Profound's $1B valuation say about where the category is headed."
answer_summary: "What the AI-visibility/GEO tracking category actually costs in 2026, why entry pricing ranges from $29 to $500+/month across otherwise-similar tools, and what the Sitecore-Scrunch acquisition and Profound's $1B valuation say about where the category is headed."
canonical: "https://nqz.ai/blog/benchmark-geo-ai-visibility-tool-pricing-2026"
published_at: "2026-08-31T06:14:48.014Z"
updated_at: "2026-09-10T12:33:21.986Z"
author: "nqzai Editorial Team"
category: "Benchmark"
tags: ["benchmark","geo","aeo","ai search","pricing"]
image: "https://nqz.ai/blog/covers/benchmark-geo-ai-visibility-tool-pricing-2026.webp"
---

# GEO & AI Visibility Tool Pricing: The 2026 Market Benchmark

**Direct answer.** Entry-tier pricing for AI-visibility / GEO tracking tools spans roughly 17x in 2026 -- from Otterly.ai's $29/month Lite plan to Profound's ~$399/month Growth tier -- for tools that on paper do the same core job: run prompts against ChatGPT, Perplexity, Gemini, and Google AI Overviews, then report whether and how a brand gets cited.

## The GEO / AI-visibility pricing ladder (2026)

See the full comparison table on the live page. Otterly.ai ($29/mo), Peec AI ($95/mo), Siftly ($79/mo), AthenaHQ (free-$295/mo), Semrush AI Visibility ($99/mo), Scrunch AI (~$250-300/mo, acquired by Sitecore Jun 2026), Cognizo ($149/mo), Ahrefs Brand Radar ($199/mo), Profound (~$399/mo), and nqzai (pay-as-you-go, 1M tokens free).

## Where the money is going: market trends

Sitecore acquired Scrunch AI in June 2026, folding it into an enterprise martech stack. Profound raised a $96M Series C at a $1B valuation in February 2026, counting Ramp, DocuSign, Figma, Target, Walmart, and MongoDB as customers. Pricing is bifurcating: a widening budget tier for solo operators, and a rising enterprise tier for teams treating AI-search visibility as its own budget line.

## What this means if you're buying

Engine count at the top tier isn't what most buyers get -- check the entry-tier row. Prominence-weighted scoring (recommended vs. listed vs. mentioned) is rare and underpriced relative to its value. Running a dedicated tracker alongside a separate SEO suite and content tool stacks subscriptions fast.

## Where nqzai fits

nqzai's AI Share of Voice report runs the same core job -- prompts across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews, prominence-weighted -- priced pay-as-you-go instead of a category subscription.

**Sources and methodology.** Compiled 2026-08-31 from vendor pricing pages and independent 2026 comparisons. Pricing in this category has shifted multiple times in 2026 -- verify current rates directly.

## Evidence and scope

**Review date:** 2026-09-10.

**Reproducible use.** Use the figures as a directional comparison, record the segment and date you are comparing, and validate a material decision against your own data and a current primary dataset.

**Limit.** This is not a statistically representative industry study unless the article identifies its dataset, population, and collection method.