ChatGPT Brand Mentions: A Repeatable Audit Method for B2B
A step-by-step method for auditing ChatGPT brand mentions — build a prompt panel, log response patterns, find evidence gaps, and stop treating one run as a ranking.
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GEO & AEO
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GEO & AEO
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Perplexity Citation Audit: Check Visibility and Crawl Access
How to check whether Perplexity actually surfaces your brand — and why the audit has to include raw server logs, not just prompt sampling.
Gemini Brand Visibility: A Measurement Framework for Google's AI Surfaces
How to track a brand across Gemini, AI Overviews, and AI Mode — and why Google-Extended, grounding, and the Knowledge Graph aren't the same lever.
Copilot Search Visibility: What B2B Teams Can Measure Now
Microsoft Copilot leans on Bing's index, not an independent crawl. Here is what B2B teams can now actually measure, track, and what still cannot be proven.
The Monthly AI-Search Visibility Report: A Copy-Paste Template
A four-section monthly template for AI-search visibility reporting — observed answers, referral data, shipped changes, and an honest unknowns section.
AI Assisted Conversion Data: What GA4 Can’t Prove
A practical do/don't framework for AI-assisted conversion claims — what GA4 referral, landing-page, and multi-touch data actually supports, and what goes beyond it.
AI Content Source Governance: Keeping Every Citation on Your Site Alive and Accurate
A framework for tracking which claims cite which sources, catching link rot and source drift before it erodes AI-search trust.
The Expert Review Workflow That Makes Content Citation-Ready for AI Search
A byline isn't a review. Here's how to build a real subject-matter-expert checkpoint into your pipeline before AI engines cite your claims.
AI Search Content Brief from Question to Evidence Plan
A content-brief format built for answer engines: start from real user questions, then map every claim to its evidence before writing begins.
B2B Evidence Page Template for Verifiable Claims
A repeatable claim-evidence-source-date template that makes B2B product and outcome claims verifiable — and citable — by AI answer engines.
The Brand Facts Page: A Ground-Truth Source for AI Search Engines
How to build one canonical facts page AI answer engines can trust to resolve stale or conflicting claims about your company.
How to Structure Tables So AI Search Engines Can Actually Read Them
Product specs, pricing, and comparison tables are often invisible to AI crawlers. Here's the markup that lets them parse and cite your data correctly.
Canonical Tags for AI Search: Why "Hint, Not Rule" Means Something Different to LLMs
Canonical tags tell Google which duplicate wins. AI crawlers don't confirm they even read the tag — here's what actually shapes citations.
JavaScript and AI Search: Why Client-Side Rendering Breaks Retrieval, Not Just Crawling
ChatGPT, Perplexity, and Claude don't render JavaScript the way Googlebot does. Here's what that means for content teams.
Structured Data for AI Search: What Schema Markup Actually Does (and Doesn't)
Google says schema isn't a ranking or AI-citation lever. Here's the real evidence on what structured data does — and doesn't — do for AI search visibility.
FAQ Schema for Answer Engines: What It Still Does in 2026
Google restricted FAQ rich results to gov/health sites in 2023, then killed them entirely in 2026. Here's what FAQPage schema still does for AI search.
Product Schema for AI Search: How to Make Price, Stock, and Specs Unambiguous to Shopping Agents
How to structure Product and Offer schema.org markup so AI shopping agents and Google read price, stock, and specs without guessing.
llms.txt Governance: Why a File Drop Isn't a Strategy
llms.txt isn't a one-time SEO file. Here's how to govern it on an ongoing basis — and what the adoption data actually shows in 2026.
B2B SaaS AEO in 90 Days: A Phased, Evidence-First Plan
A realistic 90-day AEO roadmap for B2B SaaS: entity clarity, evidence pages, technical crawlability, answer-led content, measurement, and what to prioritize first.
AEO for Ecommerce: Product Facts, Reviews, and Inventory Truth
How ecommerce brands earn citations in ChatGPT Shopping, Google AI Mode, and Perplexity — and how to prove it's driving revenue, not just visibility.
Building an Agency AEO Delivery System That Doesn't Collapse Under Scope
A repeatable framework for agencies selling AEO/GEO: client discovery, evidence mapping, technical QA, reporting cadence, scope controls, and honest limitation-setting.
Measuring SEO, GEO, and AEO Without Merging the Signals
A practical operating framework for tracking rank, AI citations, and answer-engine visibility separately — with real data sources, cadence, and decision rules for each.
AEO Agency RFP: Questions That Reveal Real Capability
A practical RFP template for vetting AEO/GEO agencies — methodology, evidence standards, measurement, technical scope, and how honestly they discuss limits.
In-House AEO vs. Agency: A B2B Decision Framework
A practical framework for B2B leaders choosing between building AEO/GEO capability in-house or hiring an agency — capability, data, ownership, speed, cost.
