Series archive

Playbooks

195 published storiesOrdered collection

Playbooks

Series timeline
Lina VossJuly 27, 202616 min

Brand Entity Fact Sheet

Create a brand entity fact sheet for AI search content teams covering names, claims, proof links, spokespersons, updates, and review ownership.

Brand Entity Fact Sheet
Ada O'BrienJuly 27, 202612 min

Source of Truth Content Pages

Design source-of-truth pages that give search engines, AI systems, buyers, and internal teams consistent facts, citations, update dates, and accountable

Source of Truth Content Pages
Soren PatelJuly 27, 202615 min

Marketing Evidence Library Setup

Set up a marketing evidence library that connects product claims to primary sources, approval status, expiry dates, and reusable citation-ready language.

Marketing Evidence Library Setup
Lina VossJuly 27, 202614 min

Content Claim Inventory

Build a content claim inventory to identify unsupported statements, map proof sources, assign reviewers, and reduce risky repetition across high-value

Content Claim Inventory
Soren PatelJuly 27, 202610 min

Content Refresh Triage

Prioritize content refreshes using traffic, conversions, citation age, product changes, broken sources, and risk—not a calendar-only publishing routine.

Content Refresh Triage
Lina VossJuly 27, 20268 min

AI Search Content Brief

Create an AI search content brief that defines user questions, evidence needs, source standards, technical checks, reviewer roles, and measurable

AI Search Content Brief
Ada O'BrienJuly 27, 20268 min

Product Documentation SEO

Improve product documentation SEO with clear feature boundaries, task-oriented structure, version notes, evidence links, and technical accessibility for

Product Documentation SEO
Soren PatelJuly 27, 202611 min

Release Notes as Search Assets

Turn release notes into durable search assets using clear dates, affected users, feature limits, related documentation, and links to canonical capability

Release Notes as Search Assets
Ada O'BrienJuly 27, 20268 min

SEO Change Log Template

Use an SEO change log template to record technical releases, content updates, owners, expected effects, rollbacks, and measurement windows for reliable

SEO Change Log Template
Soren PatelJuly 27, 202613 min

Content Operations SLA

Define a content operations SLA for review queues, evidence updates, technical fixes, ownership changes, and escalation paths without turning quality into

Content Operations SLA
Lina VossJuly 27, 20268 min

AI Search Reporting Deck

Build an AI search reporting deck that combines observed visibility, referral signals, evidence quality, changes, and limitations into decisions

AI Search Reporting Deck
Lina VossJuly 27, 20268 min

AI Search Risk Register

Create an AI search risk register for unsupported claims, stale sources, brand confusion, sensitive advice, technical blocks, and escalation ownership.

AI Search Risk Register
Ada O'BrienJuly 27, 20268 min

Knowledge Base Governance

Govern a marketing knowledge base for AI retrieval with source hierarchies, version ownership, review cadences, archive rules, and consistent

Knowledge Base Governance
Soren PatelJuly 27, 20269 min

Canonical Facts Page Blueprint

Build a canonical facts page for complex products with definitions, supported workflows, limitations, evidence links, version dates, and cross-team

Canonical Facts Page Blueprint
Lina VossJuly 27, 20268 min

B2B AI Visibility RFP

Use a B2B AI visibility RFP to evaluate methodology, data sources, reporting limits, technical access, human review, deliverables, and claims discipline.

B2B AI Visibility RFP
Ada O'BrienJuly 27, 202614 min

AI Search Vendor Scorecard

Evaluate AI search vendors with a scorecard for methodology, prompt sampling, evidence, technical depth, reporting transparency, governance, and practical

AI Search Vendor Scorecard
Lina VossJuly 27, 20269 min

AI Search Content Deprecation

Decide whether to redirect, archive, consolidate, or refresh AI search content using traffic, overlap, evidence age, links, and product relevance.

AI Search Content Deprecation
Ada O'BrienJuly 27, 202618 min

AI Search Incident Response

Create an AI search incident response process for inaccurate brand answers, harmful claims, source errors, escalation, documentation, and long-term

AI Search Incident Response