About Entity Home: A Technical Blueprint
Discover how an entity home page with sourced facts can boost AI visibility by 40%. Includes a step-by-step blueprint and research from KDD 2024.
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Discover how an entity home page with sourced facts can boost AI visibility by 40%. Includes a step-by-step blueprint and research from KDD 2024.
A practical RFP template for vetting AEO/GEO agencies — methodology, evidence standards, measurement, technical scope, and how honestly they discuss limits.
Google still forgives sloppy hreflang if the underlying content is sound — AI search engines don't extend the same grace. Here's how to audit hreflang properly, and why "it validates" is no longer good enough.
Link rot doesn't just annoy human readers — it removes the retrievable evidence AI search engines need to verify and cite your content. Here's a research-backed process for auditing and fixing dead citations in evergreen pages.
A table that looks fine in a browser can still be invisible to an AI answer engine if it isn't built with real semantic markup. Here's what the research on table parsing, accessibility, and generative-engine optimization actually supports — and what it doesn't.
A repeatable claim-evidence-source-date template that makes B2B product and outcome claims verifiable — and citable — by AI answer engines.
A precise, sourced pre-publish checklist for verifying claims, quotes, and citations before AI answer engines copy and amplify an error.
AI answer engines don't cite hot takes. Here's how B2B teams can separate opinion from fact, cite real sources, and get referenced by ChatGPT, Perplexity, and AI Overviews.
A precise, source-backed guide to reading 200, 301/302, 403, 404, 429, and 5xx responses through the lens of GPTBot, ClaudeBot, and PerplexityBot — plus the QA process to catch AI-crawler access failures before they cost you visibility.
Google restricted FAQ rich results to gov/health sites in 2023, then killed them entirely in 2026. Here's what FAQPage schema still does for AI search.
Visible dates, dateModified schema, and actual content changes are three separate signals that both Google and AI answer engines check independently — and faking any one of them is a well-documented pattern Google has publicly pushed back on.
A method for finding which evidence types AI answer engines actually cite on your topics — and which ones your best pages are missing.
A content-brief format built for answer engines: start from real user questions, then map every claim to its evidence before writing begins.
A practical editing heuristic for GEO: if a paragraph can't stand alone when pasted elsewhere, AI answer engines can't extract or cite it cleanly.
AI answer engines mostly quote what others say about you, not your own site. Here's how B2B teams earn real third-party mentions — and keep the facts straight.
Product specs, pricing, and comparison tables are often invisible to AI crawlers. Here's the markup that lets them parse and cite your data correctly.
Google says schema isn't a ranking or AI-citation lever. Here's the real evidence on what structured data does — and doesn't — do for AI search visibility.
A data-backed look at schema.org markup and AI search: what's proven, what's marketing, and when structured data is still worth your engineering time.
How to structure Product and Offer schema.org markup so AI shopping agents and Google read price, stock, and specs without guessing.
llms.txt isn't a one-time SEO file. Here's how to govern it on an ongoing basis — and what the adoption data actually shows in 2026.
A repeatable framework for agencies selling AEO/GEO: client discovery, evidence mapping, technical QA, reporting cadence, scope controls, and honest limitation-setting.
Pages keep ranking but quietly stop getting cited in AI Overviews. Here's why citations decay, the data behind it, and how to catch it before traffic falls.
Why AI answer engines reward interlinked, expert-reviewed topic clusters over high-volume content mills — and how to build genuine topical authority instead.
How to build author pages AI systems and readers can independently verify — grounded in Google's E-E-A-T guidance and schema.org Person markup.