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#data-governance

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Stories tagged Data Governance

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Soren PatelAugust 11, 202610 min

First-Party Data Strategy for B2B: A Practical Playbook

A first-party data strategy for B2B means something different than it does in B2C — smaller audiences, legitimate-interest consent rules, and a cookie-deprecation premise that Google has now abandoned. Here's what to actually build, with sourced numbers.

Marcus ChenAugust 11, 202610 min

Marketing Consent Management Workflow: What It Actually Needs to Do

GDPR requires opt-in, CAN-SPAM only requires opt-out, and CCPA regulates "sale and sharing" instead of consent outright — a marketing consent workflow that ignores those differences will pass an audit in one jurisdiction and fail in another.