Ecommerce Benchmarks 2026: Key Metrics and Trends for Growth
Yourecommerce store’s conversion rate should be 3.5–5% if you sell beauty products, but only 1.5–2.5% for electronics—generic 2.5% averages hide where you’re underperforming. This article gives you 2026-specific benchmarks for CAC, AOV, cart abandonment, and retention so you can set realistic goals and fix the biggest gaps.
