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#ecommerce

44 published storiesCanonical archive

Stories tagged Ecommerce

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Lina VossJuly 3, 20267 min

Ecommerce Benchmarks 2026: Key Metrics and Trends for Growth

Yourecommerce store’s conversion rate should be 3.5–5% if you sell beauty products, but only 1.5–2.5% for electronics—generic 2.5% averages hide where you’re underperforming. This article gives you 2026-specific benchmarks for CAC, AOV, cart abandonment, and retention so you can set realistic goals and fix the biggest gaps.

Ecommerce Benchmarks 2026: Key Metrics and Trends for Growth
Soren PatelJuly 17, 20269 min

Shopify Inventory Risk Review

Build a weekly Shopify inventory-risk review around days of cover, stockout exposure, dead stock, data sufficiency, and human purchasing judgement.

Shopify Inventory Risk Review
Soren PatelJuly 17, 202610 min

Audit Shopify Cost per Item

A step-by-step Shopify COGS audit for finding sold variants without Cost per item and prioritizing the data gaps that affect margin reporting most.

Audit Shopify Cost per Item
Ada O'BrienJuly 17, 20269 min

Investigate Shopify Dead Stock

A disciplined Shopify dead-stock review: validate inventory and sales history, check seasonality and bundles, then choose a measured clearance action.

Investigate Shopify Dead Stock
Lina VossAugust 11, 202610 min

Audit Shopify Discounting for Margin Risk

Discounting doesn't erode margin evenly — a 20% price cut can cut profit by two-thirds depending on your starting margin. Here's the audit framework, grounded in Shopify's own discount mechanics and real promotional data, for finding out where yours is leaking.

Audit Shopify Discounting for Margin Risk
Ada O'BrienJuly 17, 202610 min

Shopify Missing Cost Data

Find and fix missing Shopify Cost per item records so margin reports show their coverage honestly and product decisions rest on usable data.

Shopify Missing Cost Data