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#manufacturing

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Stories tagged Manufacturing

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Ada O'BrienJuly 3, 20268 min

Manufacturing Benchmarks 2026: The Metrics That Will Define Industrial Excellence

Top discrete manufacturers already hit 88% OEE in 2024, but pushing beyond 90% can kill flexibility—here’s how to balance the five new benchmarks (carbon intensity, digital maturity, workforce agility) that will separate winners from laggards in 2026.

Ada O'BrienJuly 3, 20267 min

Manufacturing SEO Strategy for Early-Stage Lead Generation

70% of manufacturing engineers now use AI assistants like ChatGPT for research—if your capabilities aren't structured for AI citation, you're invisible. Meanwhile, 68% of buyers have ditched trade shows, and online RFQ platforms grew 40% YoY, making technical SEO and GEO the only scalable lead generation path for early-stage manufacturers.