Known vs Total Shopify Margin
Learn why known contribution margin is not total margin when Shopify costs are incomplete, and how coverage changes the decision you can make.
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Stories tagged Margin
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Audit Shopify Discounting for Margin Risk
Discounting doesn't erode margin evenly — a 20% price cut can cut profit by two-thirds depending on your starting margin. Here's the audit framework, grounded in Shopify's own discount mechanics and real promotional data, for finding out where yours is leaking.
Shopify Discounts and Product Margin: Avoid False Totals
Avoid a common Shopify reporting error: comparing order-level net revenue with product revenue that does not allocate every order-level discount.
