Mercury Website Review: “Built for Startups” Friction Costing International & Enterprise Customers
Mercury’s site silently sheds 20–30% of its startup leads because international founders don’t learn they need a US EIN until deep in the application flow. Enterprise and later-stage companies also hit a wall: no demo request, no compliance badges, and buried social proof. The review breaks down exactly where and why these leaks happen—and how much they cost.
