B2B Reply Routing Benchmark
Most B2B sales and support teams track reply time as a single number: average seconds to first response. That metric is a vanity SLA. It tells you nothing.

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Most B2B sales and support teams track reply time as a single number: average seconds to first response. That metric is a vanity SLA. It tells you nothing.

A well-designed handoff between SDRs and AEs is the difference between a pipeline that accelerates and one that leaks revenue in the cracks of ambiguous.

When a prospect replies "Yes, let's talk," the clock starts ticking. Delay in routing that positive reply to a qualified sales representative measurably reduces meeting-booking…
