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#sales intelligence

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Stories tagged Sales intelligence

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Dev OkaforAugust 10, 202610 min

Buyer Intent Research From Public Conversations: A Practitioner's Guide

How B2B sales and marketing teams can read genuine buying signals in Reddit threads, LinkedIn posts, and review sites — without scraping, without a data broker, and without crossing a line the platforms (and the FTC) actually enforce.

Priya RamanAugust 11, 20269 min

How to Evaluate a B2B Intent Data Provider: A Buyer's Framework

Intent data promises to show which accounts are ready to buy, but the market is crowded with black-box scores, inflated accuracy claims, and cookie-era assumptions. Here is a rigorous, source-backed framework for evaluating signal quality, source type, and actionability before you sign a contract.