ChatGPT Search: What Website Teams Can Actually Control
A grounded breakdown of the real, controllable levers for ChatGPT Search visibility — crawl access, structure, citations, freshness — versus unverified ranking-factor claims.
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Stories tagged Structured data
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How to Optimize Content for Gemini and Google AI Overviews
A practical framework for Gemini and AI Overview visibility: entity clarity, verifiable evidence, stable page structure, and how to actually measure citations.
The Brand Facts Page: A Ground-Truth Source for AI Search Engines
How to build one canonical facts page AI answer engines can trust to resolve stale or conflicting claims about your company.
Webinars for AI Search: Turning Recordings Into Text Answer Engines Can Retrieve
Most AI crawlers can't watch a webinar. Here's how to turn the recording into transcripts, claims, and pages that answer engines can actually retrieve and cite.
The AI Search Entity Audit: How to Verify AI Answer Engines Actually Know Who You Are
A step-by-step method for checking whether ChatGPT, Perplexity, and Google know your brand as its own entity — not a competitor or generic term.
PDF Citation Strategy: Publishing Research Assets Responsibly
A PDF that AI answer engines can crawl, parse, and cite accurately looks nothing like a PDF built for print — this is what tagging, metadata, and text-layer decisions actually change, and what they can't fix.
Organization Schema Audit for Brand Consistency: A Step-by-Step Guide
Fragmented Organization and LocalBusiness markup — a different logo on the pricing page, a stale address in the footer schema, a sameAs link to a dead Twitter handle — quietly breaks the entity signal AI search systems use to recognize a brand. Here's how to audit it and fix it.
Finding Schema Conflicts Across Templates: A Technical Audit for Large Sites
Large sites accumulate contradictory structured data — two Organization schemas, mismatched Product prices — as templates, plugins, and migrations pile up. Here's how to find it, why it confuses both Google and AI search systems, and how to fix it at the template level instead of page by page.
Author Entity Pages: How to Build Bios Google and AI Search Can Actually Verify
A generic "About the Author" blurb doesn't establish expertise to anyone — human or machine. Here's what a verifiable author entity page requires, backed by Google's own documentation and schema.org's Person type.
A Structured Data Validation Workflow Content Teams Can Actually Run
Schema markup breaks silently — a renamed field, a missing required property, a template change — and nobody notices until rich results disappear. Here's a repeatable validation workflow, the tools that actually check different things, and why passing every test still doesn't guarantee AI citation.
