Wise Website Review: Missing Community & Local Proof Points Costing Customers
Wise’s website is leaving meaningful potential conversions on the table because high-value users sending $10k+ see no localized social proof, no video testimonials, and no "talk to a human" option at the final checkout step. The site nails the rational pitch but fails the emotional trust test, with a Trust Score of just 58/100. Fixing the checkout trust bar and adding industry-specific case studies could meaningfully help recover that lost revenue.
