B2B LEADS DATABASE
Describe Your Buyer. Get Contacts You Can Actually Reach.
Around 41,602,546 business people across six countries. Tell us what you sell and who buys it — the ICP extractor reads your buyer out of your own words, never out of what we happen to hold in stock.
Illustrative result
What a search returns
- WhoName, job title, and employerFiltered to the buyer you described
- How to reach themA business email, a personal mailbox, or a phone numberPriced by what we can prove
- Where it came fromSource and observation date on every fieldNo unattributed records
This is an example of the workflow shape, not a result from your input.
What a lead costs
$0.0068
per lead
No subscription. No seats. No contract. You are never billed for an address we have proven bounces.
100 leads = $0.68 · billed from a prepaid token balance
- What the others charge before a single lead
- ZoomInfo$14,995+/yr
- Clay$167–495/mo
- Apollo.io$49–119/user/mo
- Hunter.io$49–299/mo
Priced in tokens — 34,200 tokens for a 10-lead search at $2.00 per million — and shown here in dollars for comparison. This is the base rate for discovery and contact details, the same way every tool on the right quotes a base rate: email verification (1,500 tokens, ~$0.0030) and contact enrichment (2,410 tokens, ~$0.0048) are separate, optional add-ons detailed below. Larger searches cost less per lead — a 25-lead search works out around $0.0042 each. Every quote is an estimate shown before the run, with a worst-case ceiling of about $0.0543 per lead if every contact returned carried a current confirmed-mailbox verdict; a measured 10-lead run on 2026-08-27 cost 23,545 tokens, about $0.0047 each.
What is in the B2B leads database
About 41,602,546 business people across six countries, counted on 4 September 2026. We publish the contactable share next to the record count, because a total that includes people with no email and no phone number is not a number you can plan against.
| Country | People | Any email | Business email | Phone | Contactable |
|---|---|---|---|---|---|
| United States | 24,716,483 | 59.7% | 22% | 8.5% | 61.7% |
| India | 7,572,148 | 66.1% | 9.6% | 0.2% | 66.2% |
| United Kingdom | 4,096,628 | 69.1% | 22.7% | 2.8% | 70% |
| Canada | 2,919,792 | 69.2% | 23.8% | 4.7% | 70.5% |
| Australia | 1,957,385 | 53.8% | 26.3% | 9.8% | 60.9% |
| New Zealand Phone coverage is thin here — the source file’s phone column is mostly foreign numbers, which we refuse rather than store. |
340,110 | 63.5% | 29.7% | 0.1% | 63.5% |
Totals are exact counts, taken on 4 September 2026. Australian and New Zealand percentages are exact counts too — both countries are small enough to count outright on every column. The United States, India, United Kingdom and Canada percentages come from a uniform random sample of 316,295 records drawn on 3 September 2026. “Contactable” means the record carries an email address or a phone number of any kind.
What each lead costs
You pay per contact you reveal, and the price follows how verified that contact is. There is no seat fee, no minimum spend, and no annual contract.
| Tier | What it means | Price per contact | Why |
|---|---|---|---|
| Confirmed | The mailbox accepted mail when we checked it | 5,000 tokens ~$0.010 |
Full price. This is the only tier that means "someone answered". |
| Catch-all | The domain accepts mail but the mailbox cannot be confirmed | 2,500 tokens ~$0.0050 |
Half price, because the certainty is half there. |
| Unverified | A real record with no current verdict — including every phone number | 1,250 tokens ~$0.0025 |
Quarter price. Real data, unproven delivery. |
| Proven bad | We checked and it bounces | No charge | Free. You are never billed for an address we proved does not work. |
Prices are shown in tokens, the unit nqzai bills in, with the dollar equivalent at the current retail rate of $2.00 per million tokens.
The ICP extractor: your buyer, from your words
Most lead tools ask you to pick filters from a list, which quietly limits you to the shapes the vendor already stocks. The ICP extractor works the other way round: you describe your business in plain English, and it reads the ideal customer profile out of your description.
Every field has to quote you. When it returns “job title: operations director”, it must point at the words in your brief that justify it. If the quote does not actually appear in what you wrote, the field is thrown away rather than shown. A tool that invents a plausible-sounding buyer is worse than one that admits it is unsure.
It tells you which parts it is sure about. A title you stated outright and an industry it inferred are marked differently, so you can see what came from you and what came from a guess.
How it works
- Describe your business. One or two sentences about what you sell and who buys it.
- The ICP is extracted. Titles, industries, company size and country are read out of your text, each carrying the words that justify it.
- We check whether we can source it. A separate step, against measured coverage — if we cannot reach that audience well, you are told before you spend anything.
- You see the cost first. The number of contacts and the token cost appear before anything runs.
- Contacts are revealed and priced individually. Each one is billed at its own verification tier, and anything proven to bounce is free.
Email verification
Verification is what moves a contact between price tiers, and you can run it on demand — on contacts from the database, or on a list you already own.
A check asks the receiving mail server whether that specific mailbox accepts mail, and returns one of four verdicts:
| Verdict | What it means | What it does to the price |
|---|---|---|
| Valid | The mailbox accepted mail | Reveals at the confirmed tier, 5,000 tokens (~$0.010) |
| Catch-all | The domain accepts everything, so the mailbox cannot be singled out | Half price, 2,500 tokens (~$0.0050) |
| Invalid | The mailbox rejects mail | Never billed as a lead |
| Unknown | The server would not say either way | Quarter price, 1,250 tokens (~$0.0025) |
Verification costs 1,500 tokens (~$0.0030) per email address, charged per check regardless of the verdict — the work is done either way.
Phone numbers cannot be verified this way. There is no equivalent check for a phone, so phone contacts stay at the unverified tier permanently. We would rather say that than imply a confidence we cannot produce.
Contact enrichment
A record tells you who someone is and where they work. Enrichment tells you what to say to them: it researches the contact's company and returns a homepage summary and recent news alongside the saved contact, so a first line can reference something real instead of a merge field.
It runs on contacts you have already saved — from this database or from your own import — and processes up to 10 in a single call.
| Step | What you get | Cost |
|---|---|---|
| Reveal | Name, title, employer and a way to reach them | 1,250–5,000 tokens per contact by verification tier |
| Verify | A current verdict on whether the mailbox accepts mail | 1,500 tokens (~$0.0030) per address checked |
| Enrich | Company summary and recent news, for the opening line | 2,410 tokens (~$0.0048) per contact ≈24,100 for a full batch of 10 |
Each step is optional and separately priced. You can reveal without verifying, verify without enriching, or enrich a list you already owned before you found us.
Start with your own description
No filter-picking. Say what you sell and who buys it, and see the cost before anything runs.
Frequently asked questions
How many contacts are in the database?
About 41,602,546 people across the United States, India, the United Kingdom, Canada, Australia and New Zealand, counted on 4 September 2026. We also publish how many of those you can actually contact — between 60.9% and 70.5% depending on the country — because a headline record count that includes people with no email and no phone is not a useful number.
What does one lead cost?
You pay per contact revealed, in tokens, and the price follows how verified that contact is: 5,000 tokens (~$0.010) for a confirmed mailbox, 2,500 (~$0.0050) for a catch-all domain, 1,250 (~$0.0025) for an unverified record, and nothing at all for an address we have proven bounces. There is no seat fee, no minimum, and no annual contract.
What is the ICP extractor?
It reads your ideal customer profile — job titles, industries, company size, country — out of a plain-English description of your business. It is deliberately blind to our own inventory: it never consults what we hold, so it cannot quietly reshape your buyer into whoever we happen to have. Every field it returns must quote the words in your brief that justify it, and a field whose quote does not appear in your text is discarded rather than shown.
How fresh is the data?
The underlying records were observed up to 2020, and we would rather say so than claim otherwise. What matters more is that verification happens when you reveal a contact, not when we filed it — the price you pay reflects the check made at that moment, and a record that no longer works costs you nothing.
Do you sell the whole database?
No. You reveal individual contacts that match a search, and you pay for those. There is no bulk export of the corpus and no per-record resale.
Can I get phone numbers as well as emails?
Yes, where we hold them — 8.5% of US records and 10.0% of Australian ones, but only 0.2% in India, so phone coverage varies enormously by country. Phone numbers are always priced at the unverified tier, because there is no way to confirm a phone the way a mailbox can be confirmed.
What happens if a contact bounces?
If we already knew it bounces, you were never charged. If it bounces after delivery, the reveal carries a refund window recorded against it.
Which countries are covered?
The United States (24,716,483), India (7,572,148), the United Kingdom (4,096,628), Canada (2,919,792) and Australia (1,957,385 and growing).
Related: how our lead sourcing cost compares with other tools · all capabilities