NAP Consistency Checker
Every tool in this category checks your listings. None of them check whether your own website agrees with itself first — and that is the record your listings are supposed to match.
Short answer: NAP consistency means your business name, address and phone read identically everywhere. Most tools start by auditing your directory listings. That is the wrong end: if two of your own pages state different addresses, you do not yet know which value to sync outward. This check reads your website first, reports where it contradicts itself, and tells you plainly what it did not look at.
NAP CONSISTENCY CHECKER
Check the Record Your Listings Are Supposed to Match
Enter your site to review the business name, address and phone it publishes — including where your own pages disagree with each other. Your listings are not read; this checks the source they should point at.
Illustrative result
What the check reads
- Your pagesName, address and phone as publishedYour own website only
- AgreementWhere two pages state different valuesNormalised before comparing
- Machine-readableWhether the details are structured or proseStructured data on your pages
This is an example of the workflow shape, not a result from your input.
Start with the outcome
Find out whether your own site states one consistent set of business details
Direct answer: nqzai reads the business name, address and phone your website publishes and reports where your pages disagree with each other.
Ask nqzai in plain language. It selects the relevant workflow and shows the planned work before it runs.
“Check whether my business name, address and phone are consistent”Why the website comes first
A listing audit answers "do my directory entries match each other?". It cannot answer "which of these is correct?", because the answer lives on the site the listings were built from. When your own pages disagree, a sync tool will happily propagate whichever value it happened to read.
So the order matters. Establish one correct record, then align everything that points at it. Doing it the other way round means correcting listings against a source you have not verified — and repeating the exercise the next time someone notices.
What it looks for
- Contradictions between your own pages. Two addresses or two phone numbers across your site, normalised first so that "Suite 210" and "Ste 210" are never reported as a conflict.
Type two versions of the same field the way your own pages might state them.
- Details machines cannot read. Whether your name, address and phone are stated in structured data or only as prose in a footer. Both are readable by people; only one is unambiguous to an assistant.
- Missing details. A street address or phone that appears nowhere — reported only if you have told us customers come to you at a location.
- What was not checked. Listed every time, whether or not anything was found, so a clean result is never mistaken for a clean bill of health on listings that were never read.
How it compares
| Tool | What it checks | Price | Checks your own site first? |
|---|---|---|---|
| nqzai This capability |
Your own website: name, address and phone across your pages, whether they contradict each other, and whether machines can read them | Included — no extra cost beyond the turn | ✓ Yes |
| BrightLocal | Citation building and listing audits across directories | Paid, monthly | ✗ No |
| Yext | Listing sync and management across a publisher network | Paid, annual | ✗ No |
| Moz Local | Listing distribution and duplicate suppression | Paid, monthly | ✗ No |
| Whitespark | Citation finding and manual citation building | Paid, per campaign | ✗ No |
| Manual review | Whatever you remember to open | Your time | ✗ No |
The listing tools above do a job this check does not: they read and sync your directory listings. The point of the column is that none of them verify the record those listings are meant to copy.
If customers do not come to you
Not every business is a local one. Software products, online-only stores and national B2B companies have no premises, and telling them to add local-business markup would assert something untrue about them.
So the check asks once whether customers come to you at a location, remembers the answer, and switches the location-specific findings off permanently if the answer is no. What remains applies to everyone: whether the contact details you do publish contradict each other.
Reports tell you what happened. Ask nqzai why.
A consistency report tells you two pages disagree. It does not tell you which value is right, or whether that is why nothing is finding you. nqzai reads your details alongside what your brand actually looks like to search and answer engines.
The report is still produced and saved — it rides along as the evidence for the answer, instead of being handed over in place of one. You can open it, copy it, or push it to your CMS. You just don’t have to read it to find out what changed.
Check your details in one prompt
Ask in plain language. nqzai reads your pages, reports what disagrees, and tells you what it did not check — no listing sync, no monthly subscription, no citation campaign.
Questions
What is NAP consistency?
NAP is your business name, address and phone number. Consistency means those three read identically everywhere they appear — your website, your listings, your social profiles. Search engines and AI assistants treat matching details across sources as confirmation that a business is real and correctly located; conflicting details reduce that confidence, because there is no way to tell which version is right.
Does NAP consistency still matter for AI search?
It matters more, not less. A ranked list of ten results lets a person pick; an AI assistant naming one or two businesses has to decide which record to trust before it answers. Conflicting details are a reason to pick someone whose details agree. The mechanism has shifted from a ranking signal to an entity-verification one.
Why start with my website instead of my listings?
Because your website is the record everything else is supposed to match, and it is the one you fully control. If two of your own pages state different addresses, syncing your listings is premature — you would be copying one of two conflicting values outward and would not know which. Fix the source, then align what points at it.
Does this check my Google Business Profile?
No. This check reads your own website only, and it says so in the result rather than leaving you to assume otherwise. It reports the name, address and phone your site publishes, where your pages disagree with each other, and whether those details are stated in a form machines can read directly. Comparing that against your listings is a separate capability and is not included.
What counts as an inconsistency, and what does not?
Genuinely different values count — two different street addresses, two different phone numbers. Formatting does not: "Suite 210" and "Ste 210" are the same address, "(512) 555-0142" and "512.555.0142" are the same number, and reporting either as a conflict would be a false alarm. The check normalises before comparing, and deliberately prefers missing a borderline case over inventing one.
What if my business does not have a location customers visit?
Then most of this does not apply to you, and the check will not pretend otherwise. Software companies, online-only stores and national B2B businesses are asked once whether customers come to them at a location. Answer no and the location-specific findings are switched off permanently — adding local-business markup to a site with no premises asserts something untrue.
How often should I re-check?
After any change to your contact details, after a site redesign, and after adding location pages. Details drift when a page is edited and its footer is not, or when a new template ships with placeholder contact information. The check costs no extra tokens beyond the turn, so re-running it is cheap.