How do we attribute pipeline to AI exposure?
A three-layer proxy stack for when AI exposure sends no referrer, and a refusal to invent revenue.
What this gives you
Most AI exposure arrives with no referrer at all. The rules report three layers and never one — tagged referrals, self-reported influence, and brand-search movement in the weeks a citation gain was measured — and refuse to convert a visibility score into a revenue figure.
When to ask this
Any time, including on a brand-new account. This is a policy answer: the rules hold whatever your numbers currently say, so it does not wait on a measurement. Where something is on file it is used as an anchor, and where nothing is, the answer says so rather than implying the advice was tailored.
What it anchors to
Your AI visibility runs, which supply the citation series that brand-search movement is compared against. Note that no conversion value is stored anywhere in nqzai, so the money layer has no instrument here whatever your CRM does.
How to ask it in chat
"how do we attribute pipeline from ai exposure when sessions send no referrer"
What you'll get back
A set of operating rules — each with a trigger, an owner and a signal you could check within a stated window — plus the decisions only you can make. No extra cost, and no new data is purchased to answer this.