Keywords or prompts — what is the difference?
Explains what changes between ranking for a query and being chosen inside an answer, against what this account can actually see.
What this checks
Explains what changes between ranking for a query and being chosen inside an answer, against what this account can actually see.
When to ask this
Best once you have some organic traffic and at least one AI-visibility measurement on file — useful across Some Traction and Heavy Traction stages. This is a live diagnosis over your own data, not a static report, so there's nothing to check before you've been measured at least once.
When this refuses
- No Search Console terms on file — there's no typed-query side to compare the prompts against.
- No panel prompt shares a term with your tracked keywords, so the two worlds don't overlap and the comparison has nothing to sit on.
How to ask it in chat
"what is the practical difference between ranking for keywords and being chosen for conversational prompts"
What you'll get back
A direct answer computed from measurements already on file — no extra cost, no new data is purchased to answer this.
Is our documentation answering, or our marketing?
Splits the pages of yours that engines quoted into documentation and marketing, and lists what would stop a bot reading them at all.
Migrating without losing traffic
Names the URLs that carry what the site has earned, and the redirect rule that keeps them in one hop.