How do we measure SEO and prove ROI?

What this checks

Agrees the contract before the next report: what counts, and which vanity numbers do not.

When to ask this

Best once you have some organic traffic and at least one SEO measurement on file — useful across Some Traction and Heavy Traction stages. This is a live diagnosis over your own data, not a static report, so there's nothing to check before you've been measured at least once.

When this refuses

The "branded demand counted as an SEO win" hypothesis is decided directly: when non-branded clicks make up less than half of total clicks (with at least some clicks on file), branded demand is read as inflating the win rather than left as an open question.

How to ask it in chat

"how will we measure seo success and prove roi"

What you'll get back

A direct answer computed from measurements already on file — no extra cost, no new data is purchased to answer this.